AI TV commercials
Brand TV and connected-TV spots made with generative AI, newest first. An ad can appear in more than one format if it ran across several.
- 24 ads from 21 brands, released 2023 to 2026.
- 17 of 24 publicly credit at least one AI tool. Most credited: Google Veo (7), Runway (4), Kling (3), Gemini (2).
- 5 drew documented public backlash.
Gopher 5 spokesrodent
A new gopher spokescharacter for the Gopher 5 game, made with a hybrid of live action, custom CG and AI animation.
Shake Your Bots Off
Svedka's Fembot and new partner Brobot dance at a human party in the brand's first Super Bowl spot. Human dance performances were translated onto the robots through a custom AI pipeline.
Artlist Big Game ad
A behind-the-scenes riff on other Super Bowl LX commercials, made to prove the spot was produced in days. Artlist says it was conceived, produced and delivered in five days with its own AI toolkit.
Strog Drama
Real fan posts begging for Steak Stroganoff's return are turned into over-the-top AI mini-dramas: a raft survivor, an astronaut, a storm-soaked man.
All New MG3 launch spot
Launch commercial for the gasoline and hybrid MG3 with AI-generated images, video, voiceover and music. Described as Latin America's first AI-made spot.
Liberá tu cocodrilo
A live shoot in Quito combined with AI-generated characters and environments.
Drive Like an Animal
AI-generated animals (including a llama) take over the roads, with Flo's voice retained.
Holidays Are Coming (2025)
A second AI remake of the 1995 truck spot, now centered on animals (polar bears, penguins, puppies) watching the trucks pass.
Planning a Quick Getaway? Just Ask Google
A plush turkey named Tom uses Search's AI Mode to plan an escape before Thanksgiving. Google's first fully AI-generated TV ad.
AI Commercial
A Turkish snack brand's commercial generated start to finish with AI, including the music, by a 12-person team.
eToro is Everywhere
Built on the Baader-Meinhof effect: once you start investing, you notice investors everywhere. A global campaign localized into 15 languages and billed as one of the first large brand campaigns fully produced with Veo 3.
Kalshi NBA Finals spot
A rapid-fire montage of surreal characters betting on everything. 300-400 Veo 3 generations were cut to about 15 clips in two to three days.
Spend Right (national TV spot)
AI-generated people describe how they'll 'spend right today' in a standard-format credit card commercial, which Coign called the first fully AI-generated national TV ad in financial services.
trivago x Jürgen Klopp (AI localization)
A single Klopp shoot localized into 12 languages with AI lip-sync and voice adjustment, airing in about 20 countries.
Louis' Christmas Eve
Louis the Cat, a long-running KPN character, goes on a Christmas Eve adventure in the Dutch telecom's first fully AI-generated commercial, built shot by shot from a director's board.
Taxfix Veo commercials
The German tax app tested AI-only, human-made and hybrid spots against each other on YouTube, then moved to Veo 3 commercials for connected TV. Gemini was used to structure prompts.
Holidays Are Coming (2024 AI remake)
An AI remake of the classic 1995 Christmas truck ad, made by three AI studios.
Be the investor you want to be
An AI cast delivers 'I'm the one who can be 100 different investors all at once'. Aired in 45 markets in 19 languages.
Field of Fake
Opens on an uncanny AI-generated sports world of distorted athletes, then snaps to real athletes with the line 'No substitute for real.'
Different Every Time
Two friends eat a Starburst and get pulled into AI-styled worlds. A modular pipeline produced 20 world styles and 320 video variants so viewers rarely see the same ad twice.
Como Nossos Pais (VW 70 years)
AI recreates the late singer Elis Regina to duet with her daughter Maria Rita, promoting the electric ID.Buzz.
Masterpiece
A Coke bottle passes through famous artworks that come to life. AI sped up painterly animation alongside live action, CGI and hand animation.
Under Armour Chile (national hockey teams)
Under Armour's first commercial produced in Chile: a night-time hockey shoot with fire effects added in Runway.
Member testimonial TV spot (100-member end card)
A national testimonial spot whose end card animates a grid of 85+ real Chime members, built by turning their UGC photos into broadcast-ready moving portraits.
Brands
- Coca-Cola4
- eToro2
- Under Armour2
- Artlist: Artlist Big Game ad
- BodyArmor: Field of Fake
- Chime: Member testimonial TV spot (100-member end card)
- Coign: Spend Right (national TV spot)
- Doyuyo: AI Commercial
- Google: Planning a Quick Getaway? Just Ask Google
- Kalshi: Kalshi NBA Finals spot
- KPN: Louis' Christmas Eve
- MG Motor: All New MG3 launch spot
- Minnesota Lottery: Gopher 5 spokesrodent
- Noodles & Company: Strog Drama
- Progressive: Drive Like an Animal
- Starburst: Different Every Time
- Svedka: Shake Your Bots Off
- Tango: Liberá tu cocodrilo
- Taxfix: Taxfix Veo commercials
- trivago: trivago x Jürgen Klopp (AI localization)
- Volkswagen do Brasil: Como Nossos Pais (VW 70 years)