Svedka (Sazerac) · Feb 2026 Backlash
Shake Your Bots Off
Svedka's Fembot and new partner Brobot dance at a human party in the brand's first Super Bowl spot. Human dance performances were translated onto the robots through a custom AI pipeline.
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Tools used
Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.
Reception
Billed as the first primarily AI-generated Super Bowl ad; TechCrunch called the reliance on AI polarizing.
Sources
- adweek.com https://www.adweek.com/creativity/svedka-bets-on-ai-and-its-fembot-to-make-super-bowl-hist…
- comfy.org https://comfy.org/customers/svedka-silverside/
- silverside.ai https://www.silverside.ai/projects/svedka-super-bowl
- techcrunch.com https://techcrunch.com/2026/02/08/super-bowl-60-ai-ads-svedka-anthropic-brands-commercials…