AI fashion and beauty ads
Every fashion and beauty brand ad in AI Ad Index made with generative AI, newest first. Industry groupings are ours, based on each brand's main business.
- 10 ads from 10 brands, released 2024 to 2026.
- 4 of 10 publicly credit at least one AI tool. Most credited: Nano Banana (3), Higgsfield (2), Seedance (2), FLUX (1).
- Formats: Social (6), Brand film (3), Print (2), Other (1).
- 5 drew documented public backlash, and 1 was pulled or taken down.
Fang Taozi contact lens ad
AI actress Fang Taozi tells a friend her colored contact lenses stay comfortable all day. Neither woman in the ad is real.
Maradona Official apparel launch
A complete AI-built brand world for the first official Maradona apparel label, timed to the World Cup.
Don't Touch My Mini
Mini fragrances keep vanishing from creator packages, so Adopt activates a fictional 'Code Rose' crisis unit and locks the rest in safes.
The ultimate collector (Impossible Ad)
A four-act fashion film tracing the founder's path from Sag Harbor vintage shops to Paris to an endless pink dinner party. Made for Google's Creative Lighthouse 'Impossible Ads' program.
DeVain Digital Creative Project
Surreal, deliberately uncanny AI visuals built around the DeVain handbag as an artist collaboration.
Guess AI model ad in Vogue
A two-page Vogue ad featuring an AI-generated model, Vivienne.
J.Crew x Vans Instagram images
Nostalgic-looking campaign images that critics said showed AI glitches. J.Crew credited 'digital art' but did not label it as AI.
H&M AI digital twins (denim)
Digital twins of 30 real models, who keep the rights and get paid, used for social posts and a denim campaign. AI imagery is watermarked.
Skechers Vogue full-page ad
An illustrated full-page ad with warped background figures and garbled text that critics widely read as AI-generated.
Sunset Dream (Mango Teen)
Real garments were photographed, then placed on AI-generated models. Billed as Mango's first fully AI-generated campaign, running in 95 markets.
Brands in Fashion & beauty
- Adopt Parfums: Don't Touch My Mini
- Guess: Guess AI model ad in Vogue
- H&M: H&M AI digital twins (denim)
- J.Crew: J.Crew x Vans Instagram images
- LoveShackFancy: The ultimate collector (Impossible Ad)
- Mango: Sunset Dream (Mango Teen)
- Maradona Official: Maradona Official apparel launch
- Nutnutlook: Fang Taozi contact lens ad
- Skechers: Skechers Vogue full-page ad
- Valentino Garavani: DeVain Digital Creative Project