AI ads from sports and outdoor brands
Every sports and outdoor brand ad in AI Ad Index made with generative AI, newest first. Industry groupings are ours, based on each brand's main business.
- 5 ads from 4 brands, released 2024 to 2026.
- 3 of 5 publicly credit at least one AI tool. Most credited: Runway (3).
- Formats: Brand film (2), Print (2), Online video (1), Social (1), TV (1).
- 2 drew documented public backlash, and 1 was pulled or taken down.
Equinox global campaign (AI 'false realities')
A campaign Equinox said explored 'the false realities created by AI', including an image of an Asian woman's head as a robot.
Beyond the Tests (MH900)
A glitch-born robot, QUECH-01, escapes to test a new hiking boot in the wild, then concludes human testers make the final call.
Salomon global brand campaign
A live-action heroine shot on green screen moves through shape-shifting AI-generated worlds. Launched around the opening of the Milan Olympics, then rolled out worldwide.
Forever Is Made Now (Anthony Joshua)
A mixed-media spot with Anthony Joshua combining AI video, AI photo, CGI and 35mm footage while he was in fight camp.
Under Armour Chile (national hockey teams)
Under Armour's first commercial produced in Chile: a night-time hockey shoot with fire effects added in Runway.