Brand ads made with Runway
AI video platform and model maker (Gen-4.5, Aleph), widely used for generation and video-to-video edits.
9 ads in the index publicly credit Runway.
Try RunwayDreaming of DEELING
Deel customers drift into dreamlike AI-built worlds where their HR worries disappear. Only the copywriting was human; everything else was generated.
Splash Pad
Kids play at an ordinary splash pad, except the water is visibly filthy, paired with a stat about 703 million people lacking clean water. Promotes the charity's Experience Lab in Franklin, TN.
Salomon global brand campaign
A live-action heroine shot on green screen moves through shape-shifting AI-generated worlds. Launched around the opening of the Milan Olympics, then rolled out worldwide.
60 Days of Prepmas (Mary Prepmas)
A polite, faintly passive-aggressive AI assistant counts down 60 days to Christmas across 81 human-written scripts, each spot live for 24 hours.
Holidays Are Coming (2024 AI remake)
An AI remake of the classic 1995 Christmas truck ad, made by three AI studios.
Forever Is Made Now (Anthony Joshua)
A mixed-media spot with Anthony Joshua combining AI video, AI photo, CGI and 35mm footage while he was in fight camp.
Michelin tire through the seasons
A tire travels through changing landscapes to show seasonal tire types, originally planned as stop-motion.
Under Armour Chile (national hockey teams)
Under Armour's first commercial produced in Chile: a night-time hockey shoot with fire effects added in Runway.
Woolite goats
A one-shot brief for a soft-furred goat grew into a minute-long piece with goats in many situations, enabled by AI.