Forever Is Made Now (Anthony Joshua)
A mixed-media spot with Anthony Joshua combining AI video, AI photo, CGI and 35mm footage while he was in fight camp.
Tools used
Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.
Reception
Backlash for reusing earlier footage without crediting the original director; credits were added later.
Sources
- techcrunch.com https://techcrunch.com/2024/03/14/ai-powered-ad-ignites-creator-controversy-on-instagram/
- adage.com https://adage.com/article/creativity/under-armour-ai-ad-wes-walker-company-tool-address-ba…
- runway.com https://runway.com/customers/how-tool-is-reimagining-the-commercial-production-process-wit…
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