Salomon global brand campaign
A live-action heroine shot on green screen moves through shape-shifting AI-generated worlds. Launched around the opening of the Milan Olympics, then rolled out worldwide.
Tools used
Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.
Reception
Unveil says a CGI or full live-action version would have taken twice as long.
Sources
- runway.com https://runway.com/customers/inside-salomons-latest-global-brand-campaign-built-on-runway
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