Quechua (Decathlon) · May 2026
Beyond the Tests (MH900)
A glitch-born robot, QUECH-01, escapes to test a new hiking boot in the wild, then concludes human testers make the final call.
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Tools used
Undisclosed. No tool has been publicly credited for this ad.
Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.
Reception
Named Ad Age's AI ad of the week (May 1, 2026).
Sources
- adage.com https://adage.com/technology/ai/aa-ad-of-the-week-quechua-hybrid-spot/
- ores-collective.com https://ores-collective.com/projects/beyond-the-tests/
- musebyclios.com https://musebyclios.com/behind-the-scenes/how-an-adorable-robot-helped-launch-quechuas-new…