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Guess · Aug 2025 Backlash

Guess AI model ad in Vogue

A two-page Vogue ad featuring an AI-generated model, Vivienne.

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Tools used

Undisclosed. No tool has been publicly credited for this ad.

Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.

Reception

Sparked widespread debate about beauty standards and models' jobs (CNN, BBC, TechCrunch).

Sources

  1. cnn.com https://www.cnn.com/2025/07/31/style/vogue-ai-models-guess-campaign
  2. bbc.co.uk https://www.bbc.co.uk/news/articles/cgeqe084nn4o
  3. techcrunch.com https://techcrunch.com/2025/08/03/the-uproar-over-vogues-ai-generated-ad-isnt-just-about-f…