Home / Valentino Garavani / DeVain Digital Creative Project
Valentino Garavani · Nov 2025 Backlash

DeVain Digital Creative Project

Surreal, deliberately uncanny AI visuals built around the DeVain handbag as an artist collaboration.

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Tools used

Undisclosed. No tool has been publicly credited for this ad.

Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.

Reception

Criticized as 'disturbing', 'sloppy' and 'sad' despite clear AI disclosure (BBC, Dec 2025).

Sources

  1. bbc.com https://www.bbc.com/news/articles/cwyvjyvn83go
  2. hypebae.com https://hypebae.com/2025/11/valentino-garavani-devain-bag-digital-art-ai-campaign-news
  3. vogue.com https://www.vogue.com/article/is-ais-uncanny-valley-fashions-next-playing-field