AI brand films
Brand brand films and short films made with generative AI, newest first. An ad can appear in more than one format if it ran across several.
- 15 ads from 15 brands, released 2023 to 2026.
- 9 of 15 publicly credit at least one AI tool. Most credited: Google Veo (5), Kling (5), Nano Banana (5), Midjourney (3).
- 14 official brand ads and 1 spec ad (unofficial work not commissioned by the brand).
- 2 drew documented public backlash, and 1 was pulled or taken down.
Take Your Time (spec)
An unofficial, semi-autobiographical tribute to Guinness ads: a life lived inside the slow pour of one pint.
Beyond the Tests (MH900)
A glitch-born robot, QUECH-01, escapes to test a new hiking boot in the wild, then concludes human testers make the final call.
Every Journey Matters
A 50+ scene film tracing Saudi lives from school runs to first drives, with Mobil as a quiet constant. The agency says no cameras, crew, locations or actors were used.
Lorem Ipsum (Samurai / Mafia / Western)
Three slick AI genre films whose dialogue is all placeholder 'lorem ipsum', arguing that AI can deliver visuals but stories still need human writers.
Salomon global brand campaign
A live-action heroine shot on green screen moves through shape-shifting AI-generated worlds. Launched around the opening of the Milan Olympics, then rolled out worldwide.
The Wipemare
A darkly surreal satire of Western toilet-paper habits that makes the case for washing instead.
Maradona Official apparel launch
A complete AI-built brand world for the first official Maradona apparel label, timed to the World Cup.
Don't Touch My Mini
Mini fragrances keep vanishing from creator packages, so Adopt activates a fictional 'Code Rose' crisis unit and locks the rest in safes.
The ultimate collector (Impossible Ad)
A four-act fashion film tracing the founder's path from Sag Harbor vintage shops to Paris to an endless pink dinner party. Made for Google's Creative Lighthouse 'Impossible Ads' program.
60 Days of Prepmas (Mary Prepmas)
A polite, faintly passive-aggressive AI assistant counts down 60 days to Christmas across 81 human-written scripts, each spot live for 24 hours.
AI Commercial
A Turkish snack brand's commercial generated start to finish with AI, including the music, by a 12-person team.
Come Back Stronger
A Saudi-only AI film marking Volvo's return to the market, telling an emotional human story without ever showing a car.
Cathay Cargo animal freighter film
A modern-day ark: sloths, alpacas, parrots and giraffes calmly board a Cathay Cargo freighter. Planned as a live-action animal shoot, then made without shooting a single frame.
The Origin of Toys"R"Us
Founder Charles Lazarus dreams up Geoffrey the Giraffe. The first brand film made with Sora, with corrective VFX and an original score.
Jen AI
An AI Jennifer Lopez generates personalized cruise invitations to send to friends.
Brands
- Adopt Parfums: Don't Touch My Mini
- Bidetlity: The Wipemare
- Cathay Cargo: Cathay Cargo animal freighter film
- Doyuyo: AI Commercial
- Guinness: Take Your Time (spec)
- Kitchen Warehouse: 60 Days of Prepmas (Mary Prepmas)
- LoveShackFancy: The ultimate collector (Impossible Ad)
- Maradona Official: Maradona Official apparel launch
- Mobil: Every Journey Matters
- Purga Films: Lorem Ipsum (Samurai / Mafia / Western)
- Quechua: Beyond the Tests (MH900)
- Salomon: Salomon global brand campaign
- Toys"R"Us: The Origin of Toys"R"Us
- Virgin Voyages: Jen AI
- Volvo Cars: Come Back Stronger