AI online video ads
Brand online video ads (YouTube, web and paid video) made with generative AI, newest first. An ad can appear in more than one format if it ran across several.
- 14 ads from 14 brands, released 2024 to 2026.
- 11 of 14 publicly credit at least one AI tool. Most credited: Google Veo (6), Runway (3), ElevenLabs (2), Kling (2).
- 12 official brand ads and 2 spec ads (unofficial work not commissioned by the brand).
- 2 drew documented public backlash, and 1 was pulled or taken down.
Tire Story
A discarded tire chases a Jeep across different terrains looking for a new home. The AI-generated vehicles were approved by product specialists to the same standard as filmed footage.
Creative Flow: Activated
Creators stay locked in while chaos escalates around them (circus bees, lucha libre, monster trucks), a metaphor for tool overload.
Every deck tells a story (spec)
Unofficial spec ad where the face cards break out of the deck, each with its own voice and personality.
Lemmings (AI hype)
Lemmings illustrate the risk of following AI hype blindly. Ad Age reports the entire ad was generated in Brandtech's Pencil tool.
Splash Pad
Kids play at an ordinary splash pad, except the water is visibly filthy, paired with a stat about 703 million people lacking clean water. Promotes the charity's Experience Lab in Franklin, TN.
O carro que conhece você (Haval H6)
A father-daughter story about time passing, used to launch the Haval H6 hybrid SUV. GWM calls it Brazil's first car commercial made 100% with AI, with virtual actors and an AI-generated song.
It's the Most Terrible Time of the Year
A montage of holiday disasters (smashed gifts, caroling mishaps, Santa in traffic) ending with 'hide out in McDonald's till January'.
Eon.io backup film
A retro-futuristic B2B explainer that contrasts clunky old backup systems with Eon's automated cloud backup platform. Toaster EMEA's first fully AI film.
Pulled Over (spec)
Unofficial fan-made Liquid Death ad built entirely in Veo 3.
Chile snow season (Veo 3 campaign)
Four videos of different AI-generated travelers urging viewers to book flights to Chile's ski season. LATAM was Google's first client in Brazil to run a Veo 3 campaign.
Surface for Business (Copilot+ PCs)
A product ad for Surface Pro and Surface Laptop for Business mixing live-action close-ups with AI-generated quick cuts of people at work. AI stills were animated in Hailuo or Kling.
Break from Artificial (Holiday Edition)
A parody of Coca-Cola's AI holiday ad: Santa on a drone, a polar bear eating presents and uncanny people drinking brown soda, before cutting to real people drinking Zevia.
Forever Is Made Now (Anthony Joshua)
A mixed-media spot with Anthony Joshua combining AI video, AI photo, CGI and 35mm footage while he was in fight camp.
Woolite goats
A one-shot brief for a soft-furred goat grew into a minute-long piece with goats in many situations, enabled by AI.
Brands
- Under Armour2
- Bicycle Playing Cards: Every deck tells a story (spec)
- charity: water: Splash Pad
- Envato: Creative Flow: Activated
- Eon.io: Eon.io backup film
- GWM Brasil: O carro que conhece você (Haval H6)
- Jeep: Tire Story
- LATAM Airlines: Chile snow season (Veo 3 campaign)
- Liquid Death: Pulled Over (spec)
- McDonald's Netherlands: It's the Most Terrible Time of the Year
- Microsoft Surface: Surface for Business (Copilot+ PCs)
- NetApp: Lemmings (AI hype)
- Woolite: Woolite goats
- Zevia: Break from Artificial (Holiday Edition)