Tire Story
A discarded tire chases a Jeep across different terrains looking for a new home. The AI-generated vehicles were approved by product specialists to the same standard as filmed footage.
Tools used
Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.
Reception
Premiered at Google's Cannes Lions 2026 lunch; Highdive says it cut production from 6+ months to two.
Sources
- lbbonline.com https://lbbonline.com/news/jeep-ai-generated-highdive-1986-ad-commercial
- business.google.com https://business.google.com/us/think/ai-excellence/ai-in-marketing-impossible-ideas/
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