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NetApp · Feb 2026

Lemmings (AI hype)

Lemmings illustrate the risk of following AI hype blindly. Ad Age reports the entire ad was generated in Brandtech's Pencil tool.

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Tools used

Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.

Reception

Named Ad Age's AI ad of the week.

Sources

  1. adage.com https://adage.com/technology/ai/aa-ad-of-the-week-netapp/