Surface for Business (Copilot+ PCs)
A product ad for Surface Pro and Surface Laptop for Business mixing live-action close-ups with AI-generated quick cuts of people at work. AI stills were animated in Hailuo or Kling.
Tools used
Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.
Reception
Live for nearly three months before Microsoft disclosed the AI use; The Verge noted nobody seemed to notice. Microsoft estimates 90% time and cost savings.
Sources
- microsoft.design https://microsoft.design/articles/we-made-an-ad-with-generative-ai/
- theverge.com https://www.theverge.com/news/656104/microsoft-surface-ad-generative-ai-copilot-intel
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