AI ads of 2025
Brand ads made with generative AI and released in 2025, newest first.
- 27 ads from 27 brands released in 2025.
- 18 of 27 publicly credit at least one AI tool. Most credited: Google Veo (14), Midjourney (6), Kling (5), Runway (4).
- Formats: TV (10), Social (8), Online video (5), Brand film (4), Cinema (1).
- 26 official brand ads and 1 spec ad (unofficial work not commissioned by the brand).
- 8 drew documented public backlash, and 2 were pulled or taken down.
It's the Most Terrible Time of the Year
A montage of holiday disasters (smashed gifts, caroling mishaps, Santa in traffic) ending with 'hide out in McDonald's till January'.
DeVain Digital Creative Project
Surreal, deliberately uncanny AI visuals built around the DeVain handbag as an artist collaboration.
Drive Like an Animal
AI-generated animals (including a llama) take over the roads, with Flo's voice retained.
Holidays Are Coming (2025)
A second AI remake of the 1995 truck spot, now centered on animals (polar bears, penguins, puppies) watching the trucks pass.
Eon.io backup film
A retro-futuristic B2B explainer that contrasts clunky old backup systems with Eon's automated cloud backup platform. Toaster EMEA's first fully AI film.
60 Days of Prepmas (Mary Prepmas)
A polite, faintly passive-aggressive AI assistant counts down 60 days to Christmas across 81 human-written scripts, each spot live for 24 hours.
Planning a Quick Getaway? Just Ask Google
A plush turkey named Tom uses Search's AI Mode to plan an escape before Thanksgiving. Google's first fully AI-generated TV ad.
AI Commercial
A Turkish snack brand's commercial generated start to finish with AI, including the music, by a 12-person team.
AI presenter TikTok ads
An AI-generated presenter pitches home internet and a cashback offer.
Locos
Spontaneous low-cost trips, from carbonara in Rome to a gondola in Venice, in the airline's first fully AI campaign. The title plays on 'locos' and 'low-cost'.
Guess AI model ad in Vogue
A two-page Vogue ad featuring an AI-generated model, Vivienne.
J.Crew x Vans Instagram images
Nostalgic-looking campaign images that critics said showed AI glitches. J.Crew credited 'digital art' but did not label it as AI.
H&M AI digital twins (denim)
Digital twins of 30 real models, who keep the rights and get paid, used for social posts and a denim campaign. AI imagery is watermarked.
Pulled Over (spec)
Unofficial fan-made Liquid Death ad built entirely in Veo 3.
(w)Rap Battle
A diss-track music video aimed at McDonald's returning Snack Wrap, billed as the first AI-generated diss track. Made in about three days after the team scrapped image-to-video and switched to Veo 3 only.
eToro is Everywhere
Built on the Baader-Meinhof effect: once you start investing, you notice investors everywhere. A global campaign localized into 15 languages and billed as one of the first large brand campaigns fully produced with Veo 3.
Kalshi NBA Finals spot
A rapid-fire montage of surreal characters betting on everything. 300-400 Veo 3 generations were cut to about 15 clips in two to three days.
Spend Right (national TV spot)
AI-generated people describe how they'll 'spend right today' in a standard-format credit card commercial, which Coign called the first fully AI-generated national TV ad in financial services.
AI avatars campaign (openly fake spokespeople)
Lifelike AI spokespeople admit they're fake while talking up Ritual's traceable ingredients and clinical studies. Concepted and executed in a 24-hour sprint right after Veo 3 launched.
Chile snow season (Veo 3 campaign)
Four videos of different AI-generated travelers urging viewers to book flights to Chile's ski season. LATAM was Google's first client in Brazil to run a Veo 3 campaign.
Chingu Ya!
An iced drink becomes a portal into K-pop-flavored fantasy worlds with three flavor mascots, aimed at Gen Z across Southeast Asia.
Come Back Stronger
A Saudi-only AI film marking Volvo's return to the market, telling an emotional human story without ever showing a car.
trivago x Jürgen Klopp (AI localization)
A single Klopp shoot localized into 12 languages with AI lip-sync and voice adjustment, airing in about 20 countries.
Surface for Business (Copilot+ PCs)
A product ad for Surface Pro and Surface Laptop for Business mixing live-action close-ups with AI-generated quick cuts of people at work. AI stills were animated in Hailuo or Kling.
Louis' Christmas Eve
Louis the Cat, a long-running KPN character, goes on a Christmas Eve adventure in the Dutch telecom's first fully AI-generated commercial, built shot by shot from a director's board.
Cathay Cargo animal freighter film
A modern-day ark: sloths, alpacas, parrots and giraffes calmly board a Cathay Cargo freighter. Planned as a live-action animal shoot, then made without shooting a single frame.
Taxfix Veo commercials
The German tax app tested AI-only, human-made and hybrid spots against each other on YouTube, then moved to Veo 3 commercials for connected TV. Gemini was used to structure prompts.
Other years
Brands in 2025
- Coca-Cola4
- eToro2
- Cathay Cargo: Cathay Cargo animal freighter film
- Chingu Cafe: Chingu Ya!
- Coign: Spend Right (national TV spot)
- Doyuyo: AI Commercial
- Eon.io: Eon.io backup film
- Google: Planning a Quick Getaway? Just Ask Google
- Guess: Guess AI model ad in Vogue
- H&M: H&M AI digital twins (denim)
- J.Crew: J.Crew x Vans Instagram images
- Kalshi: Kalshi NBA Finals spot
- Kitchen Warehouse: 60 Days of Prepmas (Mary Prepmas)
- KPN: Louis' Christmas Eve
- LATAM Airlines: Chile snow season (Veo 3 campaign)
- Liquid Death: Pulled Over (spec)
- McDonald's Netherlands: It's the Most Terrible Time of the Year
- Microsoft Surface: Surface for Business (Copilot+ PCs)
- Popeyes: (w)Rap Battle
- Progressive: Drive Like an Animal
- Ritual: AI avatars campaign (openly fake spokespeople)
- Taxfix: Taxfix Veo commercials
- trivago: trivago x Jürgen Klopp (AI localization)
- Valentino Garavani: DeVain Digital Creative Project
- Vodafone Germany: AI presenter TikTok ads
- Volvo Cars: Come Back Stronger
- Wizz Air: Locos