trivago · Feb 2025 Backlash
trivago x Jürgen Klopp (AI localization)
A single Klopp shoot localized into 12 languages with AI lip-sync and voice adjustment, airing in about 20 countries.
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Tools used
Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.
Reception
Some US viewers mocked the spot (t-online).
Sources
- travolution.com https://www.travolution.com/2025/02/06/trivago-mise-sur-lia-pour-son-dernier-spot-tv
- heygen.com https://www.heygen.com/customer-stories/trivago
- skift.com https://skift.com/2025/02/05/trivago-pushes-ai-powered-ads-tries-to-reduce-reliance-on-goo…