Home / Progressive / Drive Like an Animal
Progressive · Nov 2025 Backlash

Drive Like an Animal

AI-generated animals (including a llama) take over the roads, with Flo's voice retained.

No official video link on file yet. Send us one.

Tools used

Undisclosed. No tool has been publicly credited for this ad.

Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.

Reception

Widely called 'AI slop' on Reddit; Progressive said it performed well and was vetted for responsible AI.

Sources

  1. progressive.mediaroom.com https://progressive.mediaroom.com/2025-11-03-Progressive-Insurance-R-Imagines-a-World-Wher…
  2. adage.com https://adage.com/technology/ai/aa-ad-of-the-week-progressive-ai-generated-animals/
  3. marketingdive.com https://www.marketingdive.com/news/how-progressive-balances-ai-use-with-authenticity-as-sc…