(w)Rap Battle
A diss-track music video aimed at McDonald's returning Snack Wrap, billed as the first AI-generated diss track. Made in about three days after the team scrapped image-to-video and switched to Veo 3 only.
Tools used
Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.
Reception
Widely shared; prompted fan-made response videos from other brands' fans.
Sources
- techradar.com https://www.techradar.com/computing/artificial-intelligence/popeyes-drops-ai-powered-diss-…
- marketingdive.com https://www.marketingdive.com/news/how-mcdonalds-dug-into-nostalgia-and-reignited-the-chic…
- pjace.beehiiv.com https://pjace.beehiiv.com/p/oops-we-started-the-next-trend-7160f3eff5d53162
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