AI ads of 2024
Brand ads made with generative AI and released in 2024, newest first.
- 12 ads from 12 brands released in 2024.
- 8 of 12 publicly credit at least one AI tool. Most credited: Luma (2), Runway (2), Adobe Firefly (1), ClipDrop (1).
- Formats: TV (4), Social (3), Online video (2), Brand film (1), Interactive (1).
- 6 drew documented public backlash.
Skechers Vogue full-page ad
An illustrated full-page ad with warped background figures and garbled text that critics widely read as AI-generated.
Break from Artificial (Holiday Edition)
A parody of Coca-Cola's AI holiday ad: Santa on a drone, a polar bear eating presents and uncanny people drinking brown soda, before cutting to real people drinking Zevia.
Holidays Are Coming (2024 AI remake)
An AI remake of the classic 1995 Christmas truck ad, made by three AI studios.
Be the investor you want to be
An AI cast delivers 'I'm the one who can be 100 different investors all at once'. Aired in 45 markets in 19 languages.
Sunset Dream (Mango Teen)
Real garments were photographed, then placed on AI-generated models. Billed as Mango's first fully AI-generated campaign, running in 95 markets.
The Origin of Toys"R"Us
Founder Charles Lazarus dreams up Geoffrey the Giraffe. The first brand film made with Sora, with corrective VFX and an original score.
Styled by Moto
AI-generated models walk a runway in outfits built from Motorola's batwing logo, in the six Pantone colors of the Razr 50. The models, environments and music are all AI-generated.
Civil War promotional images
AI-generated images of war-torn U.S. landmarks posted to promote Alex Garland's Civil War. None of the scenes appear in the film.
Forever Is Made Now (Anthony Joshua)
A mixed-media spot with Anthony Joshua combining AI video, AI photo, CGI and 35mm footage while he was in fight camp.
Field of Fake
Opens on an uncanny AI-generated sports world of distorted athletes, then snaps to real athletes with the line 'No substitute for real.'
Million Dollar Whopper
Fans picked toppings and AI generated an image of their custom Whopper plus a shareable ad with a personalized jingle.
Different Every Time
Two friends eat a Starburst and get pulled into AI-styled worlds. A modular pipeline produced 20 world styles and 320 video variants so viewers rarely see the same ad twice.
Other years
Brands in 2024
- Coca-Cola4
- eToro2
- Under Armour2
- A24: Civil War promotional images
- BodyArmor: Field of Fake
- Burger King: Million Dollar Whopper
- Mango: Sunset Dream (Mango Teen)
- Motorola: Styled by Moto
- Skechers: Skechers Vogue full-page ad
- Starburst: Different Every Time
- Toys"R"Us: The Origin of Toys"R"Us
- Zevia: Break from Artificial (Holiday Edition)