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Toys"R"Us · Jun 2024 Backlash

The Origin of Toys"R"Us

Founder Charles Lazarus dreams up Geoffrey the Giraffe. The first brand film made with Sora, with corrective VFX and an original score.

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Tools used

OpenAI Sora

Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.

Reception

Mixed: CNN framed it as a sign of how far the tech had come; widely debated.

Sources

  1. prnewswire.com https://www.prnewswire.com/news-releases/toysrus-studios-and-native-foreign-use-openais-so…
  2. marketingdive.com https://www.marketingdive.com/news/toys-r-us-openai-sora-gen-ai-first-text-video/719797/
  3. nativeforeign.co https://nativeforeign.co/work/toys-r-us-ai-film