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A24 (Civil War) · Apr 2024 Backlash

Civil War promotional images

AI-generated images of war-torn U.S. landmarks posted to promote Alex Garland's Civil War. None of the scenes appear in the film.

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Tools used

Undisclosed. No tool has been publicly credited for this ad.

Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.

Reception

Mocked for visible AI errors, such as Chicago's Marina City towers on opposite sides of the river; criticized for using AI in film marketing.

Sources

  1. indiewire.com https://www.indiewire.com/news/general-news/a24-ai-civil-war-posters-1234975526/
  2. hollywoodreporter.com https://www.hollywoodreporter.com/movies/movie-news/a24-civil-war-posters-controversy-1235…
  3. businessinsider.com https://www.businessinsider.com/a24-ai-generated-ads-civil-war-movie-mocked-backlash-chica…