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Starburst (Mars) · 2024

Different Every Time

Two friends eat a Starburst and get pulled into AI-styled worlds. A modular pipeline produced 20 world styles and 320 video variants so viewers rarely see the same ad twice.

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Tools used

Getty Images generative AI

Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.

Reception

Ad Age editor's pick; Shorty Awards entry.

Sources

  1. toolofna.com https://toolofna.com/ai/work/starburst-different-every-time/
  2. marketingdive.com https://www.marketingdive.com/news/starburst-generative-ai-campaign-assets-gen-z/715524/