Holidays Are Coming (2025)

A second AI remake of the 1995 truck spot, now centered on animals (polar bears, penguins, puppies) watching the trucks pass.

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Tools used

Undisclosed. No tool has been publicly credited for this ad.

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Coca-Cola says 5 specialists refined 70,000+ clips in 30 days; reignited last year's debate (TheWrap).

youtube.com https://www.youtube.com/watch?v=URT_pX74_qA
coca-colacompany.com https://www.coca-colacompany.com/media-center/coca-cola-refreshes-givers-of-the-season-emb…
marketingdive.com https://www.marketingdive.com/news/coca-cola-doubles-down-ai-new-holiday-campaign/804303/
thewrap.com https://www.thewrap.com/coca-cola-ai-christmas-ad-2025/
secretlevel.co https://www.secretlevel.co/brand/holidays-are-coming-2025

Brand	Coca-Cola
Agency / studio	Secret Level; Silverside AI; WPP Open X / VML
Released	Nov 2025
Format	TV spot
Length	:60 / :90
AI role	fully AI-generated
Official or spec	Official brand work
Cost	Undisclosed
Studio pages	Secret Level, Silverside AI, WPP Open X, VML

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An AI remake of the classic 1995 Christmas truck ad, made by three AI studios.

A Coke bottle passes through famous artworks that come to life. AI sped up painterly animation alongside live action, CGI and hand animation.

A custom AI art platform that let artists remix Coca-Cola archive assets, with winning works shown on landmark billboards.