Create Real Magic

A custom AI art platform that let artists remix Coca-Cola archive assets, with winning works shown on landmark billboards.

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Tools used

Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.

Undisclosed. No notable public reception documented yet.

coca-colacompany.com https://www.coca-colacompany.com/media-center/coca-cola-invites-digital-artists-to-create-…
thedrum.com https://www.thedrum.com/news/coke-launches-create-real-magic-ai-art-contest-using-gpt-4-an…

Brand	Coca-Cola
Agency / studio	Bain & Company; OpenAI
Released	Mar 2023
Format	UGC platform + OOH (Times Square, Piccadilly)
Length	Undisclosed
AI role	AI creation platform
Official or spec	Official brand work
Cost	Undisclosed
Studio pages	Bain & Company, OpenAI

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A second AI remake of the 1995 truck spot, now centered on animals (polar bears, penguins, puppies) watching the trucks pass.

An AI remake of the classic 1995 Christmas truck ad, made by three AI studios.

A Coke bottle passes through famous artworks that come to life. AI sped up painterly animation alongside live action, CGI and hand animation.