Home / Virgin Voyages / Jen AI
Virgin Voyages · Jul 2023

Jen AI

An AI Jennifer Lopez generates personalized cruise invitations to send to friends.

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Tools used

Undisclosed. No tool has been publicly credited for this ad.

Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.

Reception

WPP reports 25,000+ invites, 2B+ impressions and 1,000+ bookings.

Sources

  1. wpp.com https://www.wpp.com/en/case-studies/vml-virgin-voyages-jen-ai
  2. cnbc.com https://www.cnbc.com/2023/07/28/virgin-voyages-uses-ai-jennifer-lopez-partnership-to-boost…
  3. adweek.com https://www.adweek.com/creativity/ai-j-lo-invites-travelers-to-virgin-voyages/