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Volkswagen do Brasil · Jul 2023

Como Nossos Pais (VW 70 years)

AI recreates the late singer Elis Regina to duet with her daughter Maria Rita, promoting the electric ID.Buzz.

No official video link on file yet. Send us one.

Tools used

Undisclosed. No tool has been publicly credited for this ad.

Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.

Reception

Prompted a review by Brazil's ad regulator CONAR.

Sources

  1. lbbonline.com https://lbbonline.com/news/volkswagen-uses-ai-to-reunite-brazilian-singer-elis-regina-with…
  2. g1.globo.com https://g1.globo.com/economia/midia-e-marketing/noticia/2023/07/04/elis-regina-aparece-can…
  3. conar.org.br https://www.conar.org.br/decisoes/7354