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Minnesota Lottery · May 2026

Gopher 5 spokesrodent

A new gopher spokescharacter for the Gopher 5 game, made with a hybrid of live action, custom CG and AI animation.

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Tools used

Undisclosed. No tool has been publicly credited for this ad.

Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.

Reception

Named Ad Age's AI ad of the week.

Sources

  1. adage.com https://adage.com/technology/ai/aa-ad-of-the-week-minnesota-lottery-gopher-5/
  2. linkedin.com https://www.linkedin.com/posts/tenaciousbetty_our-gopher-5-spot-for-minnesota-lottery-was-…