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Heinz (Kraft Heinz) · Jul 2022
A.I. Ketchup
Heinz prompted an AI image generator with 'ketchup' and variations like 'ketchup renaissance', and the results kept looking like Heinz. A follow-up to its 'Draw Ketchup' campaign.
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Tools used
Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.
Reception
Reported 1.15B+ earned impressions.
Sources
- lbbonline.com https://lbbonline.com/news/heinz-asks-ai-to-draw-ketchup
- adsoftheworld.com https://www.adsoftheworld.com/campaigns/a-i-ketchup